Financial Infrastructure for Childcare Affordability
Rocking K redirects value from everyday spending back toward childcare costs — without requiring providers to change how they operate.
Learn How It Works
Why Rocking K Is Different
Rewards Built Around Families
Families earn value through everyday spending that can be applied toward childcare and other essential uses, helping offset one of their largest recurring expenses.
Secure, Responsible Payments
Rocking K partners with established financial institutions and follows industry-standard security practices to support reliable, compliant payment flows.
Built for the Childcare Ecosystem
Rocking K is structured to support families and providers within existing childcare models, without introducing administrative burden.
Built for Long-Term Affordability
Rocking K is designed to help families reduce childcare costs over time, without requiring providers to change how they operate.
Choose Your Path
For Families
Learn how Rocking K helps families reduce childcare costs over time through everyday spending and tuition payments.
Explore for FamiliesFor Childcare Providers
See how Rocking K operates alongside existing billing systems while strengthening family relationships and supporting provider economics.
Explore for ProvidersFour simple steps to put your childcare payments to work.
How Rocking K Works
Join Rocking K Rewards
Create your account and activate rewards designed specifically to offset childcare costs.
Link to Your Childcare Center
Select your participating center and securely connect your account — no changes to your provider's billing system.
Earn From Everyday Spending
Eligible card purchases and qualifying childcare payments generate Rocking K rewards automatically.
Turn Rewards Into Tuition Credits
Apply your rewards toward eligible childcare expenses and reduce your out-of-pocket costs over time.
Partner with Rocking K
Rocking K works with childcare providers to help families better manage the cost of care. Provider partners participate in the platform to support families, reduce payment friction, and share in revenue generated through family participation, without altering their enrollment model.
Participation is currently limited as Rocking K rolls out with early provider partners.
Why Partner With Rocking K?
Incremental Revenue From Existing Families
Earn a share of revenue generated by family participation, without raising tuition or changing your enrollment model.
Stronger Family Retention
Lower effective childcare costs for families, helping reduce payment stress and strengthen long-term enrollment stability.
Lower Net Payment Costs
Rocking K replaces percentage-based ACH fees with predictable per-transaction pricing — with the potential to reduce effective ACH costs significantly as family participation grows.
No Operational Disruption
Rocking K works alongside your existing billing system. Providers continue using ProCare or their current platform as the system of record, no replacement required.
What's Ahead
Expanded ACH Payments
Enable parent-initiated ACH tuition payments through Rocking K, designed to work alongside existing provider billing systems.
Credit-Positive Payments
Support healthier credit outcomes for families through consistent, on-time payments tied to essential household spending.
Family Benefits Marketplace
Create access to curated rewards, benefits, and savings opportunities designed specifically for families.
Built in Partnership with Families & Providers
Rocking K is being developed alongside parents and childcare providers to ensure rewards and payments work the way families actually need them to.
Real Stories Coming Soon
We are currently onboarding our first pilot cohort. Real parent savings outcomes and provider feedback will be shared as we launch. Join the waitlist to be among the first to experience Rocking K.
Join the Waitlist